With the success of
the Nintendo DS and the Sony PSP, it should come as no
real surprise Microsoft wants a piece of the pie.
BusinessWeek is reporting that Microsoft is considering entering the market themselves,
with a new multimedia device that would incorporate gaming.
Peter Moore, would not confirm such a
project but did say that "any Microsoft media device would have to
leverage the company's most significant consumer strength, video gaming."
If Microsoft were to create
such a device, would it be more like an Xbox handled
or more of a PocketPC PDA with gaming functionality. Moore
says about the Xbox brand, "It can't just be our version of
the iPod... I think the brand is an opportunity."
On the gaming side, Nintend's DS and Sony's PSP are at the
top of the market, with both offering someting unique.
If Microsoft does go ahead with
just a project, they would have to decide whether-or-not
it would be part of the Xbox brand. BusinessWeek points out
that "If the new device comes with the Xbox brand, most
consumers will view it as a game player, like Sony's
PlayStation Portable. That might limit its appeal, since the portable gaming market
is much smaller than the one for digital media."
Ron Swerdfiger
For more
news, check out our Xbox 360 site or our PS3
site.
Article
Source: http://EzineArticles.com/?expert=Ron_Swerdfiger